There is essentially nowhere you can go to escape advertising. Today advertising follows us everywhere- on the streets, public transportation, schools, work places, shopping malls, mobile phones, home phones, internet, and even washrooms. Thus, advertising is heavily used as means of promotion of products, services, and even ideas, in order to capture the publicвЂ™s interest, attention and most importantly, money. It is commonly understood that for a purchase to occur, the targetвЂ™s positive perception of the good or service is necessary. The author also explains that advertising is the key component to capitalism as it has the promotional function of publicizing what is being sold in a positive light.

The key component that fuels the global culture of capitalism is promotion, which can take many shapes and forms in its occurrence.ДЄndrew Wernick, the author of вЂњ The Promotional Condition of Contemporary CultureвЂќ, claims that вЂњ promotion crosses the line between advertising, packaging, and design, and is applicable, as well, to activities beyond the immediately commercial.вЂќ(8). Further, commodification, which consists of the attribution of price and value to all things for the means of profit, gives way to capitalism.

Capitalism consists of a socio-economic and political ideology oriented to production with the goal of profit. Promotional culture is the culture surrounding us, it is pervasive andВ inescapable The global culture of the twenty-first century is a capitalist culture.

What is the goal of capitalism